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Imagine : How Creativity Works’ by Jonah Lehrer PDF Ebook :
Book Name : Imagine: How Creativity Works
Author : Jonah Lehrer
Language : English
Genre : Creativity, Productivity, Brain Science, Art, Psychology
Publication : Houghton Mifflin Publishers
Pages : 568
Book Size : 1.6 Mb
Book Format : PDF
About the Book :
Imagine : How Creativity Works is about how creative moments happen. It is about our most important mental talent: the ability to imagine what has never existed. We take this talent for granted, but our lives are defined by it. There is the pop song on the radio and the gadget in your pocket, the art on the wall and the air conditioner in the window. There is the medicine in the bathroom and the chair you are sitting in and Imagine : How Creativity Works Ebook in your hand.
Jonah Lehrer tell us that creativity is like that magic trick. For the first time, we can see the source of imagination, that massive network of electrical cells that lets us constantly form new connections between old ideas. However, this new knowledge only makes the act itself more astonishing. The moment of insight might emanate from an obscure circuit in the right hemisphere, but that doesn’t diminish the thrill of having a new idea in the shower. Just because we can track the flux of neurotransmitters, or measure the correlation between walking speed and the production of patents, or quantify the effect of the social network, that doesn’t take away from the sheer wonder of the process. There will always be something slightly miraculous about the imagination.
The mystery is this: although the imagination is inspired by the everyday world — by its flaws and beauties — we are able to see beyond our sources, to imagine things that exist only in the mind. We notice an incompleteness and we can complete it; the cracks in things become a source of light. And so the mop gets turned into the Swiffer, and Tin Pan Alley gives rise to Bob Dylan, and a hackneyed tragedy becomes Hamlet. Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It’s almost like magic.
Further Reading :
- The War of Art: Break Through the Blocks and Win Your Inner Creative Battles By Steven Pressfield
- Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality By Scott Belsky
- Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson
Contents :
Introduction
ALONE
1. BOB DYLAN’S BRAIN
2. ALPHA WAVES (CONDITION
BLUE)
3. THE UNCONCEALED
4. THE LETTING GO
5. THE OUTSIDER
TOGETHER
6. THE POWER OF Q
7. URBAN FRICTION
8. THE SHAKESPEARE PARADOX
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