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The Art of the Start By Guy Kawasaki PDF Ebook :
Book Name : The Art of the Start
Author : Guy Kawasaki
Language : English
Genre : Business, Entrepreneurship, Self-Help, Leadership, Management, Psychology
Publication : PORTFOLIO – Penguin Group
Pages : 235
Book Size : 28.5 Mb
Format : PDF
About the Book :
In The Art of the Start Ebook, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, Guy Kawasaki helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, Guy Kawasaki has field-tested his ideas with dozens of startups. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.
From raising money to hiring the right people,from defining your positioning to building a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, The Art of the Start Ebook will guide you through an adventure that’s more art than science—the art of the start.
Further Reading :
Contents :
Causation
Chapter 1: The Art of Starting
Articulation
Chapter 2: The Art of Positioning
Chapter 3: The Art of Pitching
Chapter 4: The Art of Writing a Business Plan
Activation
Chapter 5: The Art of Bootstrapping
Chapter 6: The Art of Recruiting
Chapter 7: The Art of Raising Capital
Proliferation
Chapter 8: The Art of Partnering
Chapter 9: The Art of Branding
Chapter 10: The Art of Rainmaking
Obligation
Chapter 11: The Art of Being a Mensch
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Read out Guy Kawasaki other books also
Excellent depth