A Whack On the Side of the Head by Roger Oech

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A Whack On the Side of the Head PDF eBook:

Book Name :  A Whack On the Side of the Head
Author : Roger Oech
Language : English
Genre : Business,  Self-Development, Non-Fiction, Leadership, Inspirational, Philosophy, Psychology, Creativity
Publication : Business Plus
Pages : 240
Book Size : 4.5 Mb
Book Format : PDF

About the Book :

Welcome to A Whack on the Side of the Head. It’s a book about the ten mental blocks that prevent you from being more innovative – and what you can do to pen them. I hope you enjoy reading it.

Many of ideas presented here come from author’s experiences as a creative thinking consultant in industry. During the past five years Roger Oech’ve had the opportunity to work with many innovative and/or interesting companies including : Amdhal, Americal Electronics, ARCO, Apple Computer, Federal Reserve Bank, NASA, LockHead, Volgate-Palmolive and Xerox.Roger Oech have worked with people in marketing, engineering, data processing, finance, research and development, television, and retail, exploring different provocative topics.

A Whack On the Side of the Head by Roger Oech contains, stories,anecdotes, insights and ideas came out of those workshops as well as many of my own thoughts about what can make you more creative.

Further Reading:

1. Imagine: How Creativity Works by Jonah Lehrer
2. Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson
3. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles By Steven Pressfield

Contents:

1. The Right Answer
2. That’s not Logical
3. Follow the Rules
4. Be Practical
Breaktime
5. Avoid Ambiguity
6. To Err is Wrong
7. Play is Frivolous
8. That’s not my Area
9. Don’t be Foolish
10. I’m Not Creative

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