Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

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Enchantment: The Art of Changing Hearts by Guy Kawasaki PDF eBook :

Book Name :  Enchantment: The Art of Changing Hearts, Minds, and Actions by
Author : Guy Kawasaki
Language : English
Genre : Business,  Self-Development, Communication, Social Media, Leadership
Publication : PortFolio HardCover
Pages : 237
Book Size : 28 Mb
Book Format : PDF

About the Book:

Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki is for people who see life for what it can be rather than what it can’t. They are bringing to market a cause—that is, a product, service, organization, or idea—that can make the world a better place. They realize that in a world of mass media, social media, and advertising media, it takes more than instant, shallow, and temporary relationships to get the job done.

Guy Kawasaki is going to take you on a journey to learn how to change the hearts, minds, and actions of people.

By reading Enchantment: The Art of Changing Hearts, Minds, and Actions , you will learn how to apply my experiences as an evangelist, entrepreneur, and venture capitalist to make your “Macintosh” successful. I’m passing my knowledge on so you can change the world. There is no greater reward for an author than to see how people use his work, so I’m anxious to get started.

Further Reading :

1. Founders at Work: Stories of Startups’ Early Days by Jessica Livingston
2. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau
3. The Leader Who Had No Title: A Modern Fable on Real Success in Business and in Life by Robin S. Sharma

Contents :

Chapter 1: Why Enchantment?
Chapter 2: How to Achieve Likability
Chapter 3: How to Achieve Trustworthiness
Chapter 4: How to Prepare
Chapter 5: How to Launch
Chapter 6: How to Overcome Resistance
Chapter 7: How to Make Enchantment Endure
Chapter 8: How to Use Push Technology
Chapter 9: How to Use Pull Technology
Chapter 10: How to Enchant Your Employees
Chapter 11: How to Enchant Your Boss
Chapter 12: How to Resist Enchantment

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